I have an idea. I want to find out what the average man thinks of it. Then when we find out what he thinks of it, we'll change his thinking.

— Burnbridge Waters (Vincent Price)

ideasthinkingvincent price

10 seconds sound clip from the Champagne for Caesar movie soundboard.

You can hear this line at 00:15:29 in the DVD version of the movie.

Quote context

[...]

- This is a Mr. Bottomley, Mr.Waters...

- He hopes to become a member of Milady's family.

- PhD physicist extraordinary, B.A., B.S., master's degree at the age of 13, Rhodes Scholar, PhD, DSC, hello thee...

- All this spells one thing to me sir, you are a dreamer, I am a doer, do we have that straight?

- Oh yes, quite, quite.

- I have an idea. I want to find out what the average man thinks of it. Then when we find out what he thinks of it, we'll change his thinking.

- Change his thinking, naturally.

- What I am about to tell you now is very top secret, it ranks with the discovery of electricity and the invention of the wheel.

- I am thinking of putting on the market an all purpose cake of soap that would also be used to clean teeth.

- I see, sort of, sort of the foam of the mouth approach, eh?

[...]

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