You see, over in America, we have this rule. If you want to motivate someone, don't mention death.

Rocky (Mel Gibson)

5 seconds sound clip from the Chicken Run movie soundboard.

You can hear this line at 00:42:44.898 in the Blu-ray version of the movie.

Quote context

[...]

- Do you mind?

- Keep eating. Save some for me.

- What are you doing? How dare you! Let go of me!

- Listen. I've met some hard-boiled eggs in my day, but I'd say you're about 20 minutes.

- And what's that supposed to mean?

- It means you gotta lighten up.

- You see, over in America, we have this rule. If you want to motivate someone, don't mention death.

- Funny. Over here, the rule is: Always tell the truth.

- Oh, hey, that's been working like a real charm, hasn't it?

- Here's some free advice. You want them to perform? Tell them what they wanna hear.

- You mean lie.

- Here we go again.

- Do you know what your problem is? You're... difficult.

- Why? Because I'm honest?

[...]