A brand-new toy, full of pride and joy at first will have a primo time, but then some kid drops you on your lid, and poof, you're gone before your time.
16 seconds sound clip from the Rudolph the Red-Nosed Reindeer and the Island of Misfit Toys movie soundboard.
You can hear this line at 00:45:45.176 in the DVD version of the movie.
