It's a new concept the boss came up with.

5 seconds sound clip from the The Polar Express movie soundboard.

You can hear this line at 00:42:57 in the Blu-ray version of the movie.

Quote context

[...]

- No, sir. But sometimes seeing is believing.

- And sometimes the most real things in the world are the things we can't see.

- Ah, the forsaken and the abandoned.

- Mind your step, now. These poor toys have suffered enough being left to rust and decay in the back alleys and vacant lots of the world.

- What are they doing here?

- It's a new concept the boss came up with.

- Instead of being thrown away, they're collected. Refurbished. He calls it rebicycling. Something like that.

- Makes me wanna cry seeing toys that were treated this way.

- These hopelessly entangled string puppets and marionettes pose a particular problem.

- We found the nimble fingers of our work force here at the North Pole are best for working out those knots and tangles. Thank you.

[...]