It's my greatest idea since the walking man, I'm glad I thought of it.

— Burnbridge Waters (Vincent Price)

7 seconds sound clip from the Champagne for Caesar movie soundboard.

You can hear this line at 00:23:11 in the DVD version of the movie.

Quote context

[...]

- Good night you two. Don't think it hasn't been charming.

- It's a shame we'll never meet again.

- You'll never be more spotless, Gwen, you've been sutterly brushed off.

- I think he's quite amusing...

- Did you notice his wonderful smile?

- Did I? I feel I know personally each one of his teeth.

- It's my greatest idea since the walking man, I'm glad I thought of it.

- We'll stretch him out over a period of six weeks by asking him only one question a week.

- Yes sir.

- Pull out all stops on publicity.

- Yes sir.

- Build up our audience and our rating, generate a terrific sales campaign.

- Yes sir.

- Play up our extreme generosity and then knock him off.

[...]