Since the show is on 24 hours a day without commercial interruption, all those staggering revenues are generated by product placement.
8 seconds sound clip from the The Truman Show movie soundboard.
You can hear this line at 01:05:44.841 in the Blu-ray version of the movie.
Quote context
[...]
- Oh. That's a lot of cameras.
- Remember, we started with just one.
- Incidentally, I believe Truman is the first child to have been legally adopted by a corporation?
- People forget it takes the population of an entire country to keep the show running.
- And, of course, all of it available in the Truman catalog, and operators are standing by.
- We accept the reality of the world with which we are presented. It's as simple as that.
- The Hague for Christof. Hello? The Hague?
- All right, we've lost that call. Let's go to Hollywood, California. You're on Trutalk.
[...]