All you do is kill, kill, kill. The crowd don't want a butcher, they want a hero. We want them to keep coming back. So don't just hack them to pieces, remember you are an entertainer.

Proximo (Oliver Reed)

12 seconds sound clip from the Gladiator (2000) movie soundboard.

You can hear this line at 01:10:19 in the Blu-ray version of the movie.

Quote context

[...]

- You really think the people are going to be seduced by that?

- I think he knows what Rome is. Rome is the mob.

- Conjure magic for them, and they'll be distracted. Take away their freedom, and still they'll roar.

- The beating heart of Rome is not the marble of the Senate. It's the sand of the Colosseum.

- He'll bring them death, and they will love him for it.

- All you do is kill, kill, kill. The crowd don't want a butcher, they want a hero. We want them to keep coming back. So don't just hack them to pieces, remember you are an entertainer.

- So entertain!

(CROWD CHEERING)

- Are you not entertained? Are you not entertained? Is this not why you're here?

- Spaniard! Spaniard! Spaniard! Spaniard! Spaniard! Spaniard!

[...]