You realize if we use this humiliation tactic, you're setting yourself up as the bad guy.

6 seconds sound clip from the Rocky II movie soundboard.

You can hear this line at 00:51:53.247 in the Blu-ray version of the movie.

Quote context

[...]

- Honest?

- Yeah, honest.

- He's all wrong for us, baby. I saw you beat that man like I never saw no man get beat before, and the man kept coming after you. Now, we don't need that kind of man in our life.

- I know what you're feeling. Let it go. Let it go. You're the champ.

- Thank you. Look, you're in charge of my public relations, right? I want a whole new campaign started. I want something done publicly to bring this man out.

- I want something done to jar this man's pride. I want something done to get the people around him talking. All right?

- You realize if we use this humiliation tactic, you're setting yourself up as the bad guy.

- Look, man, whatever gets him in the ring.

- What's happening?

- Hey.

- What?

- Where's your heart?

- What are you talking about?

- You heard me.

- Well, what's this?

- It's kind of funny, don't you think?

- Hey, hey, Chico, listen. Hey, hey, listen. What's with the grin? How'd you get so happy with yourself?

[...]