No. The crowd's got to have something they believe in. Once they quit believing, they quit coming.
— Rocky Gravo (Gig Young)
9 seconds sound clip from the They Shoot Horses, Don't They? movie soundboard.
You can hear this line at 01:30:37 in the Blu-ray version of the movie.
Quote context
[...]
- I ain't quittin'. I'm not gonna give up.
- Pretty much the same. Phone calls are down, cleanings up.
- What happens if I don't get a partner?
- You've got 11, almost 12 hours.
- No. The crowd's got to have something they believe in. Once they quit believing, they quit coming.
- Anything else, but not that.
- Just give him to me. Here we go.
- Jesus!
[...]