Gently work it through your fingers to saturate every strand then comb through with a wide-tooth brush and a comb to be sure that every hair is wet. Do not lather.
12 seconds sound clip from the Poltergeist (1982) movie soundboard.
You can hear this line at 01:35:54 in the Blu-ray version of the movie.
Quote context
[...]
- What are you gonna tell him?
- I'm gonna give him directions.
- Working from front to back, apply mixture directly from applicator to hair. Gently work it...
- Stop! Give me my truck. Give me it!
- You! Get out of the solar system!
[...]