The sponsor thinks it's the most original idea he's ever had.
6 seconds sound clip from the A King in New York (1957) movie soundboard.
You can hear this line at 00:57:24 in the Blu-ray version of the movie.
Quote context
[...]
- They're all hot. You can write your own ticket!
- Neither does anyone, but it's a sensation, a smash hit! Everyone's talking about it.
- The broadcast! It's the biggest laugh on television.
- They all figured it was deliberate.
- The sponsor thinks it's the most original idea he's ever had.
- They're going to give it another nationwide hook-up!
- Hiccup?
- That means you can get another 20000 extra!
- It's all very bewildering. I don't understand it.
[...]