Play up our extreme generosity and then knock him off.
6 seconds sound clip from the Champagne for Caesar movie soundboard.
You can hear this line at 00:23:30 in the DVD version of the movie.
Quote context
[...]
- Did you notice his wonderful smile?
- Did I? I feel I know personally each one of his teeth.
- It's my greatest idea since the walking man, I'm glad I thought of it.
- We'll stretch him out over a period of six weeks by asking him only one question a week.
- Yes sir.
- Pull out all stops on publicity.
- Yes sir.
- Build up our audience and our rating, generate a terrific sales campaign.
- Yes sir.
- Play up our extreme generosity and then knock him off.
- You ask me, I think we ought to pay him off right now.
- Nobody asked you. You were paid to entertain, not to think.
- Happy may have a thought there.
- You know this is a dangerous precedent we're establishing.
- This order weakens the size of our top price - 160 dollars.
[...]