Propaganda. Very important in a place like this.
3 seconds sound clip from the The Third Man (1949) movie soundboard.
You can hear this line at 00:10:53.160 in the Blu-ray version of the movie.
Quote context
[...]
- Can't very well introduce you to everybody.
- Who?
- The author. Thought you might be interested.
- He's very good, sir. I've read quite a few of his books.
- Have you, Sergeant? Author? Martins? Thank you, Sergeant.
- Mr Martins? My name's Crabbin. I represent the CRS of GHQ.
- You do?
- Yes. Cultural Re-education Section.
- Propaganda. Very important in a place like this.
- We do a little show each week. Last week we had Hamlet. The week before we had, something.
- Yes, the Hindu dancers. Thank you, Sergeant.
- This is the first opportunity we've had of making an American author welcome.
- Welcome?
- Oh, nonsense. Your novels are very popular here. Aren't they, Sergeant?
- How long can one stay here on this stage money?
[...]