Where does that delicious flavor come from? From toasting that unwrapped wheat as only Wheatena does it.
8 seconds sound clip from the Popeye the Sailor - Popeye And Gang At The Zoo classic radio play.
You can hear this line at 00:14:10 in the radio play.
Quote context
[...]
- Now let's get this silly old business strait.
- As you know, there a number of wheat cereals on the market, some hot, some cold.
- Several of them have wheat sounding names, but they're not like Wheatena. There's only one Wheatena.
- W-H-E-A-T, wheat, E-N-A. Now don't forget those last three letters, E-N-A. Wheatena.
- So why is Wheatena hot? Well, because hot cereals are better for you.
[...]