Five months ago, the Maxford House Coffee Company offered a 25000$ first prize for the best Maxford House Coffee slogan.

12 seconds sound clip from the Christmas in July (1944) classic radio play.

You can hear this line at 00:02:43 in the radio play.

Quote context

[...]

- Of course the sponsor of this theater won't be exactly angry if you go out and try some Lux Flakes, but...

- After you try it then we want you to decide the whole matter on its merits.

- You see, we know just how it's going to come out.

- And now, lets go back a few years to a time when hearts were young and gay, and a certain boy and girl discovered 'Christmas in July'.

- Here's the curtain for the first act, starring Dick Powell as Jimmy and Linda Darnell as Betty, with Raymond Walburn as Maxford.

- Five months ago, the Maxford House Coffee Company offered a 25000$ first prize for the best Maxford House Coffee slogan.

- And in three minutes, over the Maxford House coast-to-coast radio-program, the winner's name is scheduled to be announced.

- But something that even Dr. Maxford himself could not foresee has happened.

- After plowing through a million entries, the bleary eyed and weary jury's hopelessly deadlocked...

- And now, into their hushed and solemn precinct Dr. Maxford descends with all the graciousness of a blockbuster.

[...]

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