So you see, I tried to find a slogan for Baxter's Coffee too. One that would imply that Baxter's was the finest coffee made.

11 seconds sound clip from the Christmas in July (1944) classic radio play.

You can hear this line at 00:17:04 in the radio play.

Quote context

[...]

- You know, we make coffee too!

- I certainly did. I've been trying to give ideas to the advertising department ever since I first came here, but they won't listen to me.

- Well, how would you like to come into my office and tell me a few of these ideas?

- Yes sir.

- I'll wait here for you.

- Oh no-no-no! You come too, my dear.

- My, my... twenty-five thousand smackers.

- So you see, I tried to find a slogan for Baxter's Coffee too. One that would imply that Baxter's was the finest coffee made.

- 'The aristocrat of coffee!'

- Aristocrat? Babcock, revise your thinking.

- Aristocrat? Oh no-no, that's been used too much.

- Oh.

- And what is your slogan for Baxter's Jimmy?

[...]

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