You see, when you use harsh washday methods, like rough handling or rubbing, strong soaps, and too hot water, well, delicate colors can't stand that kind of treatment.

12 seconds sound clip from the Christmas in July (1944) classic radio play.

You can hear this line at 00:21:32 in the radio play.

Quote context

[...]

- Just a booby-trap for us men, huh Libby?

- Well, not entirely Mr. Kennedy.

- It's pretty hard on the budget if colors fade or run in washing.

- But here are the facts, washing tests have proved that gentle Lux Care keep colors lovely up to three times longer.

- That's a big difference!

- Indeed it is!

- Gentle Lux Flakes are safe for anything safe in plain water.

- You see, when you use harsh washday methods, like rough handling or rubbing, strong soaps, and too hot water, well, delicate colors can't stand that kind of treatment.

- So, whether you're dressing to please the man in your life, or impress other women, or to pamper your own pocket book, the moral is... stick to gentle Lux Flakes for colors.

- We both agree on that point, Mr. Kennedy!

- Act Two of 'Christmas in July'...

- It's forty-five minutes later, and blissfully unaware that they're victims of a practical joke, Jimmy and Betty are waiting in the reception room of the Maxford House Coffee Company.

[...]

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