When you use Lux, you'll find it's so pure, a little goes a long way.

7 seconds sound clip from the Pinocchio (1939) classic radio play.

You can hear this line at 00:43:51 in the radio play.

Quote context

[...]

- Those sweaters deserve nice care. Don't use hot water on them. Don't rub them with cake soap. And don't use soaps with harmful alkaline.

- Just squeeze your sweaters gently though lukewarm Lux suds.

- That's good sound advice.

- And it goes with the other nice woolens people get for Christmas - like socks, and mittens and scarves.

- If they're safe in water alone. There's no harmful alkaline in gentle Lux flakes to hurt any color or fabric that's safe in plain water.

- When you use Lux, you'll find it's so pure, a little goes a long way.

- Lux is thrifty.

- We pause now for station identification. This is the Colombia Broadcasting System.

- We continue with Pinocchio.

- The flames mount higher in the fireplace, and Jiminy Cricket's excitement rises with the blaze.

[...]