You see, Lux Flakes have no harmful alkali to hurt delicate materials or fade colors.

8 seconds sound clip from the Snow White and the Seven Dwarfs (1938) classic radio play.

You can hear this line at 00:01:17 in the radio play.

Quote context

[...]

- Mr. DeMille will step before the curtain in just a moment...

- But before he does, a word about the product that brings you this program, Lux Flakes.

- Lux Flakes have thousands of loyal followers all over the world because lovely women everywhere depend on these fine gentle flakes to keep their things dainty.

- Their nice silk and satin underthings get regular Lux care.

- Yes, gentle Lux keeps nice things dainty and fresh. But it does more than that. It helps them stay new-looking longer.

- You see, Lux Flakes have no harmful alkali to hurt delicate materials or fade colors.

- It's a good thing to remember that anything safe in water alone is safe in gentle Lux.

- And now your host and producer.

- Christmas greetings from Hollywood, ladies and gentlemen, boys and girls.

- One year ago, almost to the day, Walter Elias Disney was here in the Lux Radio Theatre telling us about a picture he'd just completed called Snow White and the Seven Dwarfs.

[...]