Yes, Lux Toilet Soap is a bath soap men like.

6 seconds sound clip from the You Can't Take It with You (1939) classic radio play.

You can hear this line at 00:25:33 in the radio play.

Quote context

[...]

- Don't, please, give them a soap that's sort of stingy in its lather. Don't give them soaps that sting and smart.

- In short, do give them Lux Toilet Soap. Its rich, active lather works up fast and cleanses thoroughly and quickly. Yet it's gentle and mild.

- It makes a bath a pleasure and, best of all, it leaves a man sure of fastidious grooming.

- We have a two-line encore to our song.

- Fine. Let's hear it.

- Here is how you can keep husbands always gay! Let them take baths the Lux Soap way!

- Yes, Lux Toilet Soap is a bath soap men like.

- Act Two of 'You Can't Take It with You'...

- It's later the same evening. On every side of the City Park, skyscrapers send up a million lights to challenge the stars.

- But Alice and Tony, who found a secluded bench beneath the trees, are not concerned with the miracles of man or nature. Just now, they have eyes only for each other.

- What are you thinking, Tony?

- Thinking how much better this is than going to the ballet.

[...]