Well, when I want it to stick, I give it to them loud and dirty. Then they'll remember it.

General George Patton (George C. Scott)

5 seconds sound clip from the Patton (1970) movie soundboard.

You can hear this line at 01:13:08 in the Blu-ray version of the movie.

Quote context

[...]

- Well, sir, the general impression is that your Seventh Army barreled through token resistance while Montgomery faced the brunt of the fighting.

- My God, don't they know we took on the Herman Gehring division? Toughest outfit in the German Army.

- Well, the people at home are interested in you, General. They're curious about your pearl-handled revolvers.

- They're ivory. Only a pimp from a cheap New Orleans whorehouse would carry a pearl-handled pistol.

- What about your language, General?

- Well, when I want it to stick, I give it to them loud and dirty. Then they'll remember it.

- What do your troops feel about that, General?

- Damn it, I don't want these men to love me. I want 'em to fight for me.

- Ernie Pyle says you have a secret weapon here in Sicily - General Bradley. The G.I. General. That's what Ernie calls him.

- Omar Bradley's no secret. He's a damn fine commander.

[...]