See, it's not just a car. It's a total image, an identity. You have to go for it.

7 seconds sound clip from the True Lies movie soundboard.

You can hear this line at 00:53:29 in the Blu-ray version of the movie.

Quote context

[...]

- I'm starting to like this guy.

- We still got to kill him. I mean, that's a given, you know.

- The guy is a goddamn used car salesman. I mean this keeps getting better and better!

- I'm sorry, Harry. I know this has gotta be painful. But you gotta admit, it's pretty damn funny. I mean, if it was just some idiot and not you, you'd be laughing your ass off. I mean, this is...

- One born every minute.

- It wants you too. Feel it vibrate? Say, how about a little spin?

- Sure.

- See, it's not just a car. It's a total image, an identity. You have to go for it.

- This isn't some high-tech sports car. To tell you the truth, it doesn't even handle that great.

- But that's not the idea, is it? What are we talking about here? Pussy, right?

- Absolutely.

- Let's face it, Harry. The 'vette gets them wet.

- But it's not enough. If you really want to close escrow, well, you got to have an angle.

[...]