Therefore, from now on, not only will our Santa Claus continue in this manner, but I want every salesperson in this store to do precisely the same thing.

12 seconds sound clip from the Miracle on 34th Street (1947) movie soundboard.

You can hear this line at 00:27:26 in the Blu-ray version of the movie.

Quote context

[...]

- Look at this: telegrams, messages, telephone calls.

- The governor's wife, the mayor's wife.

- Over 500 thankful parents expressing undying gratitude to Macy's.

- Never in my entire career have I seen such a tremendous and immediate response to a merchandising policy.

- And I'm positive that if we expand our policy, we'll expand our results as well.

- Therefore, from now on, not only will our Santa Claus continue in this manner, but I want every salesperson in this store to do precisely the same thing.

- If we haven't got exactly what the customer wants, we'll send him where he can get it.

- No high-pressuring and forcing a customer to take something he doesn't really want.

- We'll be known as the helpful store, the friendly store, the store with a heart, the store that places public service ahead of profits. And, consequently, we'll make more profits than ever before.

- Oh, yes, I know it's late and we're all tired and we want to go to dinner, so we'll continue the first thing in the morning.

[...]

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