They're even gonna put the general on.
4 seconds sound clip from the White Christmas (1954) movie soundboard.
You can hear this line at 01:17:31 in the Blu-ray version of the movie.
Quote context
[...]
- Stick your nose in other people's business and eventually you find out things you wish you hadn't.
- I just heard Bob fix it with Ed Harrison. It's a big deal.
- Real schmaltz, I think they called it.
- They're even gonna put the general on.
- That'll make him a pathetic figure from coast to coast. What's it gonna do to his pride?
- Of course, you know it means over $200,000 worth of free publicity for Davis and Wallace.
- Emma, that's a terrible thing to say.
- I didn't say it. Bob Wallace said it. I just heard him.
[...]