Oh, it represents Gustav Maraheim - you remember, the Mad Lover of Leipzig - terrorizing one of his victims.
8 seconds sound clip from the The Seven Year Itch (1952) movie soundboard.
You can hear this line at 01:00:47 in the Blu-ray version of the movie.
Quote context
[...]
- Yes. It's a wonderful book, Doctor. Very important. It has something in it for everyone.
- Two months from today, you'll be seeing this cover in every drugstore in America.
- Well, we had to soup up the title a little.
- And what, may I ask, sir, is this supposed to represent?
- Isn't that just sensational?
- May I remind you, sir, that Gustav Maraheim was a very small man with a large red beard?
- Und furthermore, may I point out to you, sir, that all of Maraheim's victims were middle-aged women.
[...]