So you see, I tried to find a slogan for Baxter's Coffee too. One that would imply that Baxter's was the finest coffee made.
11 seconds sound clip from the Christmas in July (1944) classic radio play.
You can hear this line at 00:17:04 in the radio play.
Quote context
[...]
- You know, we make coffee too!
- Well, how would you like to come into my office and tell me a few of these ideas?
- Yes sir.
- Oh no-no-no! You come too, my dear.
- My, my... twenty-five thousand smackers.
- Aristocrat? Babcock, revise your thinking.
- Aristocrat? Oh no-no, that's been used too much.
- Oh.
- And what is your slogan for Baxter's Jimmy?
- 'Baxter's the blue blood coffee, it's bred in the bean!'
[...]