4 seconds sound clip from the Christmas in July (1944) classic radio play.
You can hear this line at 00:16:39 in the radio play.
Quote context
[...]
- Well, it's a play on words.
- But coffee keeps you awake! I know!
- Yeah, but don't you see, this Viennese scientist he says...
- It's a very clever slogan just the same. 'It isn't the coffee, it's the bunk.' Excellent for the entire industry.
- You didn't happen to get any ideas for 'Baxter and Son' while you were inventing slogans for our competitors, did you?
- You know, we make coffee too!
- I certainly did. I've been trying to give ideas to the advertising department ever since I first came here, but they won't listen to me.
- Well, how would you like to come into my office and tell me a few of these ideas?
- Yes sir.
- I'll wait here for you.
- Oh no-no-no! You come too, my dear.
- My, my... twenty-five thousand smackers.
- So you see, I tried to find a slogan for Baxter's Coffee too. One that would imply that Baxter's was the finest coffee made.
[...]
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