You see, there's no harmful alkali in New Quick Lux, so naturally your pretty things don't get faded and dull, but stay fresh and new-looking longer.

11 seconds sound clip from the Algiers (1941, Lux Radio Theatre) classic radio play.

You can hear this line at 00:43:04 in the original recording.

Quote context

[...]

- I followed your advice about using Lux Flakes and I've never used anything else in laundering this dress.

- It has been washed over a hundred times and yet the colors are still bright and fresh.

- In fact, I can't see any difference between the colors in this dress that I wash so often and a jacket, made from the same material at the same time, that I've worn and washed only a few times.

- I'd like to thank Mrs. Dewey for letting us tell you about that remarkable record...

- It is one more proof... and a good one... of how very gentle New Quick Lux Flakes are, how safe for anything safe in water.

- You see, there's no harmful alkali in New Quick Lux, so naturally your pretty things don't get faded and dull, but stay fresh and new-looking longer.

- Lux takes away every bit of perspiration and soil so fast, it gives such rich suds from just a few flakes, even in hard water.

- That makes it thrifty. Marvelous purity, speed, thrift...

- Those are the things that have made New Quick Lux the most popular soap in the whole United States, for pretty dresses, for stockings, underthings, and other nice things, too.

- The favorite... two to one... over any other flakes, chips, or beads.

[...]

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