'The blue blood coffee, it's bred in the bean!'

5 seconds sound clip from the Christmas in July (1944) classic radio play.

You can hear this line at 00:17:38 in the radio play.

Quote context

[...]

- Aristocrat? Babcock, revise your thinking.

- Aristocrat? Oh no-no, that's been used too much.

- Oh.

- And what is your slogan for Baxter's Jimmy?

- 'Baxter's the blue blood coffee, it's bred in the bean!'

- Hmm... hmm... Jenkins, what's your reaction to that?

- Hmm, I'm mulling it over chief.

- 'The blue blood coffee, it's bred in the bean!'

- That's it! 'Bred in the bean'... it's wonderful.

- It is?

- I mean it is!

- I can see it all over the nation.

- Jimmy, you're a genius.

- Thank you.

- And now that you're a capitalist, I don't know how you'd feel about working for a living...

[...]