'Baxter's the blue blood coffee, it's bred in the bean!'
6 seconds sound clip from the Christmas in July (1944) classic radio play.
You can hear this line at 00:17:25 in the radio play.
Quote context
[...]
- Aristocrat? Babcock, revise your thinking.
- Aristocrat? Oh no-no, that's been used too much.
- Oh.
- And what is your slogan for Baxter's Jimmy?
- 'Baxter's the blue blood coffee, it's bred in the bean!'
- Hmm... hmm... Jenkins, what's your reaction to that?
- Hmm, I'm mulling it over chief.
- 'The blue blood coffee, it's bred in the bean!'
- That's it! 'Bred in the bean'... it's wonderful.
- It is?
- I can see it all over the nation.
[...]