We've got to announce it by next Wednesday, and I think it's high time we talk this over. In a nice, friendly way, of course.

9 seconds sound clip from the Christmas in July (1944) classic radio play.

You can hear this line at 00:33:23 in the radio play.

Quote context

[...]

- Oh now, look, Bildocker, get wise to yourself.

- If the slogan's good enough for the eleven of us, who are you to say that it smells?

- You smell!

- One more crack out of you, and I'll bust you right on the nose!

- Sit down. Both of you.

- The public was promised they'd hear us announce the slogan winner last night on the radio, so we couldn't agree and we didn't announce it.

- We've got to announce it by next Wednesday, and I think it's high time we talk this over. In a nice, friendly way, of course.

- Talk what over?

- Everybody but you says that this slogan is just what the doctor ordered.

- 'Maxford's: magnificent and mellow.'

- It's brief, it's smooth, it's pungent.

- It's putrid.

- And just why is it putrid?

- Because it smells.

[...]