You see, today's Surf is made from a new, improved formula that gets your clothes so clean, they smell clean.

9 seconds sound clip from the The Day the Earth Stood Still (1954) classic radio play.

You can hear this line at 00:55:46 in the radio play.

Quote context

[...]

- It's 'Has Anybody Seen My Gal?'

- And as the stars of this highly entertaining comedy-romance from Universal-International Studios, we have two of their most popular young stars, Rock Hudson and Piper Laurie, co-starring with that fine actor, Gene Lockhart.

- Oh, the whole family will love it. Good night.

- Good night and happy landings.

- Hello, there. I'm Art Linkletter. You know, it's pretty hard to improve on a good product, but Lever Brothers has done it.

- Now, all-purpose Surf is better than ever... even better than the Surf you may have used last year.

- You see, today's Surf is made from a new, improved formula that gets your clothes so clean, they smell clean.

- When you wash your clothes with Surf, you don't need to worry about a stale, sour smell, or that unpleasant medicinal odor that some detergents leave...

- Surf-washed clothes have a clean, sunshine freshness like they've been swinging in the breeze on a sunny day.

- And they have that same clean freshness whether you dry them indoors or out.

- Today's Surf gets white things really clean without bluing or water softener, and you never need a bleach except for stubborn stains.

[...]