It's your loyal purchase of our product that raises the curtain each week in this theater...

6 seconds sound clip from the You Can't Take It with You (1939) classic radio play.

You can hear this line at 00:00:59 in the radio play.

Quote context

[...]

- This is a special occasion for us.

- Just five years ago this week, the curtain went up for the first time in the Lux Radio Theater...

- And one of the most gratifying things to me is our box office report.

- Unlike most theaters, our box office is not situated in front of a building, with one ticket seller, but in every city and town throughout the country, with thousands of ticket sellers...

- In every store where you buy Lux Toilet Soap.

- It's your loyal purchase of our product that raises the curtain each week in this theater...

- And it's all made possible by the exceptional quality of Lux Toilet Soap.

- Mr. Ruick has a letter on this subject that I think you'd like to hear.

- It says, 'Dear Mr. DeMille, We are all loyal to you, to the Lux Radio Theater, and to Lux Toilet Soap.'

- I, for one, purchased Lux Toilet Soap, at first, as a 'thank you' for the Lux Radio Theater, so the Theater might be continued.

[...]

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