I, for one, purchased Lux Toilet Soap, at first, as a 'thank you' for the Lux Radio Theater, so the Theater might be continued.

9 seconds sound clip from the You Can't Take It with You (1939) classic radio play.

You can hear this line at 00:01:17 in the radio play.

Quote context

[...]

- In every store where you buy Lux Toilet Soap.

- It's your loyal purchase of our product that raises the curtain each week in this theater...

- And it's all made possible by the exceptional quality of Lux Toilet Soap.

- Mr. Ruick has a letter on this subject that I think you'd like to hear.

- It says, 'Dear Mr. DeMille, We are all loyal to you, to the Lux Radio Theater, and to Lux Toilet Soap.'

- I, for one, purchased Lux Toilet Soap, at first, as a 'thank you' for the Lux Radio Theater, so the Theater might be continued.

- But, just as you've told us, the quality of the product is so outstanding that I am now writing to tell you that I wouldn't think of doing without my Lux Toilet Soap.

- It's a grand help for a woman who wants to keep her complexion as attractive as possible, and it certainly makes a grand bath soap.

- And special thanks to you for 'You Can't Take It with You.'

- I'll be listening in Monday night.

[...]