Well, let's say that a man smokes 20 cigarettes a day. That means that 20 times a day he has to open this box and 20 times a day he has to listen to Ochi Tchornya. It's a perfectly terrible idea.

— Alfred Kralik (James Stewart)

addictionboxescigarettesjames stewartsmoking

9 seconds sound clip from the The Shop Around the Corner (1940) movie soundboard.

You can hear this line at 00:08:51.639 in the Blu-ray version of the movie.

Quote context

[...]

- I'd even go further. I think it'll make music lovers out of cigarette smokers and cigarette smokers out of music lovers.

- I think it's sensational!

- Yeah, well, Mr. Kralik have you thought it over?

- Yes. I still think it's uh, inadvisable.

- Well, give me one reason!

- Well, let's say that a man smokes 20 cigarettes a day. That means that 20 times a day he has to open this box and 20 times a day he has to listen to Ochi Tchornya. It's a perfectly terrible idea.

- And besides, it's imitation leather, the glue's no good in two weeks the whole thing will fall apart and all you'll have left is Ochi Tchornya.

- You don't have to tell me that it's imitation leather. I know that.

- You just sell things and let me do the buying, huh?

- Excuse me, Mr. Matuschek. Miklos Brothers on the telephone in reference to the cigarette box.

- Oh, Miklos, yes. Yes, Mr. Miklos?

[...]

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