It's quite pungent.
3 seconds sound clip from the Anchorman: The Legend of Ron Burgundy movie soundboard.
You can hear this line at 00:22:51 in the Blu-ray version of the movie.
Quote context
[...]
- What cologne you going to go with? London Gentlemen or... Wait, no, hold on... Blackbeard's Delight.
- No. She gets the special cologne. It's called Sex Panther, by Odeon. It's illegal in nine countries.
- Yep. It's made with bits of real panther. So you know it's good.
- It's a formidable scent. Stings the nostrils. In a good way.
- I'm gonna be honest with you, that smells like pure gasoline.
- They've done studies, you know. Sixty per cent of the time, it works every time.
[...]