Because smart women everywhere know that Lux makes stockings last longer.
7 seconds sound clip from the Notorious (1948, Lux Radio Theatre) classic radio play.
You can hear this line at 00:23:31 in the radio play.
Quote context
[...]
- A perfect cast and a gripping play like that is every producer's dream.
- She buys herself an expensive glamor wardrobe, including some wonderfully wispy nylon stockings.
- Well, Libby, it's highly probable that Sinclair Lewis' heroine did.
- Because smart women everywhere know that Lux makes stockings last longer.
- A wise procedure for women everywhere.
- Because tests show that stockings actually last twice as long when they're washed with Lux.
- The Luxed ones kept going twice as long. And the colors looked so much fresher too.
[...]