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Because tests show that stockings actually last twice as long when they're washed with Lux.

7 seconds sound clip from the Notorious (1948, Lux Radio Theatre) classic radio play.

You can hear this line at 00:23:47 in the radio play.

Quote context

[...]

- I said to myself, if John Kennedy here had been technical adviser, he would have included a shot of her buying Lux Flakes to take care of them.

- Well, Libby, it's highly probable that Sinclair Lewis' heroine did.

- Because smart women everywhere know that Lux makes stockings last longer.

- Well, as a matter of fact, I know that the studio kept those stockings lovely as new for retakes by washing them with Lux Flakes after every wearing.

- A wise procedure for women everywhere.

- Because tests show that stockings actually last twice as long when they're washed with Lux.

- It was really surprising how quickly identical stockings washed with a strong soap or rubbed with cake soap went into runs.

- The Luxed ones kept going twice as long. And the colors looked so much fresher too.

- That extra wear is just like getting an extra pair of stockings every time you buy a pair.

- That's why Lux Flakes are America's favorite stocking care.

- We return you now to William Keighley.

[...]

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Notorious Sound Clip

Notorious Ingrid BergmanVoice quotes from the old-time radio play "Notorious" by Alfred Hitchcock, first aired on January 26, 1948 on CBS's Lux Radio Theatre.

Actors: Ingrid Bergman (Alicia Huberman), Joseph Cotten (Devlin)

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