Well, as a matter of fact, I know that the studio kept those stockings lovely as new for retakes by washing them with Lux Flakes after every wearing.
10 seconds sound clip from the Notorious (1948, Lux Radio Theatre) classic radio play.
You can hear this line at 00:23:36 in the radio play.
Quote context
[...]
- She buys herself an expensive glamor wardrobe, including some wonderfully wispy nylon stockings.
- Well, Libby, it's highly probable that Sinclair Lewis' heroine did.
- Because smart women everywhere know that Lux makes stockings last longer.
- A wise procedure for women everywhere.
- Because tests show that stockings actually last twice as long when they're washed with Lux.
- The Luxed ones kept going twice as long. And the colors looked so much fresher too.
- That extra wear is just like getting an extra pair of stockings every time you buy a pair.
[...]