Whoever has the most liquor to get the soldiers drunk and send them to be slaughtered, is the winner.
8 seconds sound clip from the The Good, the Bad and the Ugly (1966) movie soundboard.
You can hear this line at 02:15:19 in the Blu-ray version of the movie.
Quote context
[...]
- You've got a career. At the least, I'd say you'll make colonel.
- Really?
- Sure.
- For this, sir, is the most potent weapon in war. The fighting spirit's in this bottle.
- Volunteers. You want to enlist? Let's go. Come on, gentlemen. Come on.
- The shooting hasn't begun yet. We still have time.
- We and the ones over on the other side of the river only have one thing in common.
- What did you say your name was? And you?
[...]