Look, when you've been in marketing as long as I have, you'll know that before any new product can be developed, it has to be properly researched.
11 seconds sound clip from The Hitchhiker's Guide to the Galaxy (1981) - Episode 6 sitcom.
You can hear this line at 00:25:06.764 in the Blu-ray version of the TV Series.
Quote context
[...]
- That's you? What have you done?
- Well... They gave me a couple of sticks.
- Curling tongs? You're going to die out. You know that, don't you?
- You are obviously being totally naive about it.
- And the wheel. What about this wheel thing? They say it's a fascinating project.
- Yeah, well we are having a little difficulty there.
- Difficulty? It's the single simplest machine in the entire universe!
- All right, Mr Wise Guy! You're so clever, you tell us what color it should be!
[...]